--- title: What is the Private Label (aka White Label) Add-On Feature description: Private Label changes the platform to look like you are running LendingWise from your own Domain --- [Skip to content](https://help.lendingwise.com/knowledge/full-white-label-what-is-it#main-content) English Show submenu for translations [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://help.lendingwise.com/tickets-view?hsLang=en) ![owl-Logo-1.png\]](https://help.lendingwise.com/hs-fs/hubfs/owl-Logo-1.png?width=43&height=46&name=owl-Logo-1.png) - [New Releases](https://lendingwise.releasenotes.io/) - [System Status](https://lendingwise.statuspage.io/) Open main navigation Close main navigation - [New Releases](https://lendingwise.releasenotes.io/) - [System Status](https://lendingwise.statuspage.io/) - English Show submenu for translations - [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new) - [Customer portal](https://help.lendingwise.com/tickets-view) - Go to lendingwise.com Go to lendingwise.com Hello. 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[White Label Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#white-label-setup) # What is the Private Label (aka White Label) Add-On Feature ## Private Label changes the platform to look like you are running LendingWise from your own Domain You are able to run your entire platform, login portals & webform loan application on your own subdomain & outbound E-mails are sent from your user's email address.  Details about this Add-on: - Your entire domain can be set as "app.YOURDOMAIN.com" - We provide an SSL Certificate so you don't have to! - Emails can be sent from your users' own names and addresses (set in Settings \> Platform Settings \> Company Settings \> E-mail handling; DKIM and SPF must be set up first) - Webform Fueled By: LendingWise" will be removed from your web form applications. ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1614375330040-kks.png) - The background image from the login page can be changed to a background image provided by the client. **For example:** Without White-Label add-on ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1624725232715-F2o.png) With White-Label add-on (Sample background image) ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1624725213603--8o.png)   ### How do I set this up: Submit a [ticket here](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) You can verify if you have "Private Label" enabled in your account. (Click on the top right corner on your name, and should see "Modify Plan/Update Billing") If not, you can add it yourself in the Billing Portal: click **Manage or Cancel Plan**, click your plan, then **Edit Subscription**, **Add Addons**, and tick **White Label**. See [Managing Plans & Billing](https://help.lendingwise.com/knowledge/managing-plans-billing?hsLang=en). Or email [helpdesk@lendingwise.com](mailto:helpdesk@lendingwise.com) and our team will add it for you. ![](https://help.lendingwise.com/hs-fs/hubfs/KB%20Screenshots%202026-10/full-white-label-what-is-it_img4.png?width=688&name=full-white-label-what-is-it_img4.png) - For your own domain: create the subdomain with your domain provider and add a DNS A record pointing to the address shown in the info icon next to Custom domain (Settings \> Platform Settings \> Company Info). Wait until the record resolves, enter your domain (with https://) in Custom domain and click Provision. If it fails, wait about 5 minutes and try again. - For the outbound sending authentication, LendingWise will set up the DNS settings on our end first. It will consist of about 3 total records (SPF, TXT & DKIM from SendGrid) that need to be added to YOUR DNS domain settings. (Ex. If you have GoDaddy/NameCheap that manages your domain, this is where we would input the records needed) - LendingWise needs access to your domain records or if you would like to do it on your own, just ask us for the records needed to be added. - We'll email you the SendGrid records to add. After you add them, open the verification links in those emails and click **I'm done** on each one. Can't find the emails? Check your spam folder. NOTE: -  ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1614375432637-lms.png) \- ![](https://help.lendingwise.com/hs-fs/hubfs/KB%20Screenshots%202026-10/full-white-label-what-is-it_img6.png?width=546&name=full-white-label-what-is-it_img6.png) -Here is a video explanation:    ### Changing your logo, favicon or login background Once your White Label setup is complete, submit a [ticket](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) for logo, favicon or background changes and attach the image files. - Background: 1920 x 1080 pixels if possible - Favicon: 16 x 16 pixels - Logo: 250 pixels wide by 150 pixels tall Only send images you have the rights to use. If you have any questions or would like to know the pricing, please reach out to [helpdesk@lendingwise.com](mailto:helpdesk@lendingwise.com)   - [Overview of LendingWise Platform](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#main-content) - [Training & Support](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#training-support) - [Privacy](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#privacy) - [CRM](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#crm) - [Website](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#website) - [Setting Up The Platform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-content) - [Setting up Users and Permissions](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users-and-permissions) - [Main Platform Settings](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-platform-settings) - [Creating Your Loan Programs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#creating-your-loan-programs) - [Setting Up a Webform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-a-webform) - [White Label Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#white-label-setup) - [Website Template Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#website-template-setup) - [Auto-Generate Docs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#auto-generate-docs) - [Miscellaneous Setup Items](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#miscellaneous-setup-items) - [Setting up Users](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users) - [Email Templates](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#email-templates) - [Automations](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#automations) - [Importing Data](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#importing-data) - [Required Docs & Conditions](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#required-docs-conditions) - [Using The Platform](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#main-content) - [Using the dashboard](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#using-the-dashboard) - [Communications and Email](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#communications-and-email) - [Loan Origination](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-origination) - [Inside a loan file](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#inside-a-loan-file) - [Running Reports & Exporting Data](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#running-reports-exporting-data) - [Loan Servicing](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-servicing) - 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