--- title: What is the Private Label (aka White Label) Add-On Feature description: Private Label changes the platform to look like you are running LendingWise from your own Domain --- [Skip to content](https://help.lendingwise.com/knowledge/full-white-label-what-is-it#main-content) English Show submenu for translations [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://help.lendingwise.com/tickets-view?hsLang=en) ![owl-Logo-1.png\]](https://help.lendingwise.com/hs-fs/hubfs/owl-Logo-1.png?width=43&height=46&name=owl-Logo-1.png) - [New Releases](https://lendingwise.releasenotes.io/) - [System Status](https://lendingwise.statuspage.io/) Open main navigation Close main navigation - [New Releases](https://lendingwise.releasenotes.io/) - [System Status](https://lendingwise.statuspage.io/) - English Show submenu for translations - [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new) - [Customer portal](https://help.lendingwise.com/tickets-view) - Go to lendingwise.com Go to lendingwise.com Hello. 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[White Label Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#white-label-setup) # What is the Private Label (aka White Label) Add-On Feature ## Private Label changes the platform to look like you are running LendingWise from your own Domain You are able to run your entire platform, login portals & webform loan application on your own subdomain & outbound E-mails are sent from your user's email address.  Details about this Add-on: - Your entire domain can be set as "app.YOURDOMAIN.com" - We provide an SSL Certificate so you don't have to! - Emails can be sent from your users' own names and addresses (set in Settings \> Platform Settings \> Company Settings \> E-mail handling; DKIM and SPF must be set up first) - Webform Fueled By: LendingWise" will be removed from your web form applications. ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1614375330040-kks.png) - The background image from the login page can be changed to a background image provided by the client. **For example:** Without White-Label add-on ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1624725232715-F2o.png) With White-Label add-on (Sample background image) ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1624725213603--8o.png)   ### How do I set this up: Submit a [ticket here](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) You can verify if you have "Private Label" enabled in your account. (Click on the top right corner on your name, and should see "Modify Plan/Update Billing") If not, add it from the same menu: Modify Plan / Update Billing, then Manage or Cancel Plan. ![](https://help.lendingwise.com/hs-fs/hubfs/Knowledge%20Base%20Import/1644860776124-R4Y.png?width=688&height=386&name=1644860776124-R4Y.png) - For your own domain: create the subdomain with your domain provider and add a DNS A record pointing to the address shown in the info icon next to Custom domain (Settings \> Platform Settings \> Company Info). Wait until the record resolves, enter your domain (with https://) in Custom domain and click Provision. If it fails, wait about 5 minutes and try again. - For the outbound sending authentication, LendingWise will set up the DNS settings on our end first. It will consist of about 3 total records (SPF, TXT & DKIM from SendGrid) that need to be added to YOUR DNS domain settings. (Ex. If you have GoDaddy/NameCheap that manages your domain, this is where we would input the records needed) - LendingWise needs access to your domain records or if you would like to do it on your own, just ask us for the records needed to be added. NOTE: -  ![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/1614375432637-lms.png) \- ![](https://help.lendingwise.com/hs-fs/hubfs/image-png-May-22-2025-01-37-15-6612-PM.png?width=546&height=171&name=image-png-May-22-2025-01-37-15-6612-PM.png) -Here is a video explanation:    ### FAQs   What can I customized? You can customize the favicon, background and logo in the login page Background size: 1920x1080 pixels if possible  Favicon sizing: 16 pixels by 16 pixels Logo Size: 250px wide by 150px tall You can also submit a ticket via this [link!](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en)  If you are submitting a ticket for these changes, verify to include all attachments needed If you have any questions or would like to know the pricing, please reach out to [helpdesk@lendingwise.com](mailto:helpdesk@lendingwisde.com)   - [Overview of LendingWise Platform](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#main-content) - [Training & Support](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#training-support) - [Privacy](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#privacy) - [CRM](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#crm) - [Website](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#website) - [Setting Up The Platform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-content) - [Setting up Users and Permissions](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users-and-permissions) - [Main Platform Settings](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-platform-settings) - [Creating Your Loan Programs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#creating-your-loan-programs) - [Setting Up a Webform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-a-webform) - [White Label Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#white-label-setup) - [Website Template Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#website-template-setup) - [Auto-Generate Docs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#auto-generate-docs) - [Miscellaneous Setup Items](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#miscellaneous-setup-items) - [Setting up Users](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users) - [Email Templates](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#email-templates) - [Automations](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#automations) - [Importing Data](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#importing-data) - [Using The Platform](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#main-content) - [Using the dashboard](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#using-the-dashboard) - [Communications and Email](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#communications-and-email) - [Loan Origination](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-origination) - [Inside a loan file](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#inside-a-loan-file) - [Running Reports & Exporting Data](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#running-reports-exporting-data) - [Loan Servicing](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-servicing) - [Lender/Investor Marketplace](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#lender-investor-marketplace) - [CRM](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#crm) - [Integrations](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#integrations) - [Frequently Asked Questions](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#main-content) - [CRM](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#crm) - [LOS](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#los) - [Pricing Engine](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#pricing-engine) - [Website Template](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#website-template) - [Integrations](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#integrations) - 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