---
title: Introduction
description: "LendingWise is a loan origination platform for private and commercial lenders: Bridge, Fix & Flip, Rental/DSCR, Construction, CRE, SBA and more."
---

[Skip to content](https://help.lendingwise.com/knowledge/introduction#main-content)

English

Show submenu for translations

[Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://help.lendingwise.com/tickets-view?hsLang=en)

![owl-Logo-1.png\]](https://help.lendingwise.com/hs-fs/hubfs/owl-Logo-1.png?width=43&height=46&name=owl-Logo-1.png)

- [New Releases](https://lendingwise.releasenotes.io/)
- [System Status](https://lendingwise.statuspage.io/)

Open main navigation

Close main navigation

- [New Releases](https://lendingwise.releasenotes.io/)
- [System Status](https://lendingwise.statuspage.io/)
- English
  
  Show submenu for translations
- [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new)
- [Customer portal](https://help.lendingwise.com/tickets-view)
- Go to lendingwise.com

 Go to lendingwise.com

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [LendingWise - Help Center](https://help.lendingwise.com/knowledge?hsLang=en)
2. [Overview of LendingWise Platform](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en)

# Introduction

## What LendingWise is and the kinds of lending it supports.

Have confidence in a platform that cares for your borrowers, brokers, and lenders - tailored for handling diverse Private and Commercial Lending products. Whether it's for Bridge, Fix & Flip, Rental/DSCR, Construction, CRE, SBA, or Business Funding, LendingWise delivers top-tier service and even grants you the ability to craft custom loan programs.

The true strength of LendingWise derives from its integrated lending technology framework. Offering you a comprehensive platform that serves as a CRM, LOS, Marketplace, and Loan Servicing platform—all under one roof. The platform's customizability allows our users to experience significant growth. You can effortlessly personalize loan programs, fields, workflows, required documents, loan guidelines, document templates, email templates, and reports according to your specific needs.

Whether you're a single broker or a large lending institution, LendingWise can scale to meet your demands. Its rich feature set is designed to accommodate unique user requirements across the board. But don't simply trust our word for it. Witness the strength and simplicity of our platform through our **[video testimonials](https://www.youtube.com/playlist?list=PLgJmD88aq7uy_YhmFLcF5ElcmZumRDbH8)**. Join the LendingWise family and transform your lending process to be multifaceted, yet seamlessly streamlined.

 

![](https://help.lendingwise.com/hubfs/Knowledge%20Base%20Import/leader-aEM.png)

- [Overview of LendingWise Platform](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#main-content)

    - [Training & Support](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#training-support)
    - [Privacy](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#privacy)
    - [CRM](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#crm)
    - [Website](https://help.lendingwise.com/knowledge/overview-of-lendingwise-platform?hsLang=en#website)
- [Setting Up The Platform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-content)

    - [Setting up Users and Permissions](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users-and-permissions)
    - [Main Platform Settings](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#main-platform-settings)
    - [Creating Your Loan Programs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#creating-your-loan-programs)
    - [Setting Up a Webform](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-a-webform)
    - [White Label Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#white-label-setup)
    - [Website Template Setup](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#website-template-setup)
    - [Auto-Generate Docs](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#auto-generate-docs)
    - [Miscellaneous Setup Items](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#miscellaneous-setup-items)
    - [Setting up Users](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#setting-up-users)
    - [Email Templates](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#email-templates)
    - [Automations](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#automations)
    - [Importing Data](https://help.lendingwise.com/knowledge/setting-up-the-platform?hsLang=en#importing-data)
- [Using The Platform](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#main-content)

    - [Using the dashboard](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#using-the-dashboard)
    - [Communications and Email](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#communications-and-email)
    - [Loan Origination](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-origination)
    - [Inside a loan file](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#inside-a-loan-file)
    - [Running Reports & Exporting Data](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#running-reports-exporting-data)
    - [Loan Servicing](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#loan-servicing)
    - [Lender/Investor Marketplace](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#lender-investor-marketplace)
    - [CRM](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#crm)
    - [Integrations](https://help.lendingwise.com/knowledge/using-the-platform?hsLang=en#integrations)
- [Frequently Asked Questions](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#main-content)

    - [CRM](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#crm)
    - [LOS](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#los)
    - [Pricing Engine](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#pricing-engine)
    - [Website Template](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#website-template)
    - [Integrations](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#integrations)
    - [Marketing](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#marketing)
    - [Automations Emails and Communication](https://help.lendingwise.com/knowledge/frequently-asked-questions?hsLang=en#automations-emails-and-communication)
- [Service and Support](https://help.lendingwise.com/knowledge/service-and-support?hsLang=en#main-content)

    - [Help Desk](https://help.lendingwise.com/knowledge/service-and-support?hsLang=en#help-desk)
    - [Managing your Subscription and Billing](https://help.lendingwise.com/knowledge/service-and-support?hsLang=en#managing-your-subscription-and-billing)

- [Submit Ticket](https://help.lendingwise.com/knowledge/kb-tickets/new)
- [Customer Portal](https://help.lendingwise.com/tickets-view)
- [New Releases](https://lendingwise.releasenotes.io/)
- [System Status](https://lendingwise.statuspage.io/)

[![LendingWise Logo\_600x131](https://help.lendingwise.com/hs-fs/hubfs/LW%20logos/LendingWise%20Logo_600x131.jpg?width=366&height=80&name=LendingWise%20Logo_600x131.jpg "LendingWise Logo_600x131")](https://lendingwise.com)

Copyright © 2025, LendingWise